A planned blogging strategy can be the cornerstone and foundation of a simple content marketing strategy for small business.
Personal and corporate brands are starting to realise that an unchanging static web page is not going to bring customers back to your website. Online stores, corporate websites need to be creating unique and contagious multi-media content on their own domains, on their self hosted blogs. Blogging is about the following.
- Adding value to your customers and prospects lives through multi-media publishing.
- Providing content that solves problems, educates and inspires
This will lead to creating a loyal readers who will become a fanatical customer.
Creating a blogging strategy that increases search engine rankings and positions you as an expert in your industry can be achieved through a planned and targeted approach.